DS
DESIGN SCOUTCODM CREATIVES · SG / MY / PH
CLASSIFIED // INTERNAL
BRIEF · 2026-W24
Week of June 8, 2026

↻ NEW SINCE LAST WEEK

SIGNAL CODM should lean into its established angular, tactical design language and strategic use of yellow to create a distinct visual identity, especially when integrating new IP like Godzilla x Kong and the 'Eternal Prison' theme.
🗓️

COMPETITOR DROP CALENDAR

Plan counter-programming around these. Tip: add the generated scout.ics to your calendar to get these as events.

Free Fire MLBB PUBG Mobile CODM (us)
NOW Mobile LegendsObsidia Starlight Skin and potential Alice Collector skin release. ~ EST
NOW Mobile LegendsAll-Star 2026 event begins. ~ EST
JUN 01 PUBG MobileAESPA collaboration release. ~ EST
JUN 01 Free FireStellar Twins Booyah Pass release. ~ EST
🔥

STEAL THIS WEEK

GAME KEY ART

Dramatic Lighting & Stylized Realism

Key art utilizes dramatic lighting and atmospheric depth, blending realistic rendering with stylized elements for mood and clarity. A resurgence of painterly and stylized approaches is observed.

STEAL THISCreate key art with a silhouetted CODM operator against a colossal Kaiju eye, with 'Eternal Prison' structures fracturing in the foreground, using stark yellow highlights.
↻ CARRIED ArtStation
BANNERS & SOCIAL MEDIA

Bold Geometry & Dynamic Typography

Game banners and social media graphics employ bold typography, strong geometric shapes (hexagons, hard angles), and dynamic compositions with high-contrast color palettes for immediate engagement.

STEAL THISDesign UI elements like buttons and health bars constructed from interlocking hexagons and sharp, angled cutouts, emphasizing structural integrity.
↻ CARRIED Dribbble
UI/HUD DESIGN

Futuristic & Angular Interfaces

Dominant sci-fi and futuristic themes feature neon accents, holographic elements, and dark aesthetics with sharp lines and angular interfaces for clear information delivery.

STEAL THISIntroduce 'Kaiju-Infused' HUD elements where damage indicators briefly flash with patterns mimicking Kaiju features (e.g., Godzilla's dorsal fins) using brand yellow.
↻ CARRIED Dribbble
MOTION DESIGN

Fluid UI Animations & Kinetic Typography

Fluid transitions, kinetic typography, and micro-interactions enhance UI responsiveness and user guidance, adding polish without distraction.

STEAL THISDevelop cinematic intro/outro sequences with rapid cuts of combat juxtaposed with Kaiju imagery and 'Eternal Prison' elements, using sharp, geometric transitions and kinetic typography.
↻ CARRIED Dribbble
THEMATIC EVENTS

IP Integrations & Thematic Series

Competitors are heavily investing in thematic series (e.g., 'Stellar Twins') and major IP collaborations (e.g., Blue Lock, AESPA) with unique cosmetic lines and event mechanics.

STEAL THISCreate 'Kaiju Fusion' operator sets blending tactical gear with subtle Kaiju design elements like scale-like plating or monster-inspired helmets, within CODM brand colors.
~ EST PUBGM
COSMETIC STRATEGY

Progressive & Layered Cosmetics

A focus on 'progressive' weapon skins and 'ultimate-tier' outfit sets that evolve visually with player progression is a key driver for competitors like PUBG Mobile.

STEAL THISIntroduce 'progressing' operator skins or weapon blueprints tied to 'Eternal Prison' or Godzilla x Kong themes, visually evolving based on in-game milestones.
~ EST PUBGM
🕵️

COMPETITOR WATCH

FREE FIRE

Garena SEA
Focus on thematic premium cosmetic events like 'Stellar Twins' Booyah Pass with space-inspired aesthetics. ~ EST @freefire
Utilizes Luck Royale (gacha), Wall Royale, Booyah Passes, and Top-Up/Mission Events for item distribution. ~ EST @freefireindonesia

MOBILE LEGENDS

Moonton
Heavy push for themed skin series, IP collaborations (Naruto, Bleach), and high-tier Collector/Legendary skins. ~ EST @mobilelegends_official
Employs Starlight Passes, Collector Events (gacha), Legendary Skin releases, and major IP collaboration mechanics. ~ EST @mobilelegends_game

PUBG MOBILE

Level Infinite
Balances themed events (Greek mythology Erangel), major collaborations (Harley-Davidson, Blue Lock, AESPA), and progressive/ultimate cosmetics. ~ EST @pubgmobile
Utilizes Royale Passes, brand collaborations, Lucky Spins, Premium Crates, and focuses on visually evolving progressive weapon skins. ~ EST @pubgmobile.ind.official
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OUR GAPS & OPENINGS

GAP

Unique IP Integration

While competitors integrate IPs, CODM can uniquely blend its gritty, tactical realism with fantasy IPs like Godzilla x Kong, emphasizing scale and destruction within its established brand.

GAP

Brand Identity Reinforcement

Competitors lean into hyper-stylized or purely fantastical visuals; CODM has an opportunity to double down on its distinct hexagonal, angular, and tactical design language as a key differentiator.

OPENING

Thematic UI/UX

There's an opportunity to create deeply integrated thematic UI/UX elements that go beyond static skins, such as dynamic HUDs or menu transitions that reflect the 'Eternal Prison' or Kaiju themes.

GAP

Narrative-Driven Cosmetics

While competitors offer themed skins, CODM can enhance cosmetic offerings by tying them directly to in-game lore or narrative progression, such as 'progressing' skins linked to story milestones.

⚠ This section reports observable content patterns + opportunities only. Hard engagement %/reach figures are deliberately omitted — they aren't reliably fetchable from public sources. Pull real numbers from your own analytics before any brief decision.

🎯

BANNER CONCEPTS — START HERE

Leverage CODM's core brand identity of tactical realism and sharp, angular design, enhanced by strategic yellow accents, to create unique thematic experiences for the 'Eternal Prison' and Godzilla x Kong collaborations, while differentiating from competitors' more fantastical approaches.

01

Tactical Kaiju Integration

  • Operator skins and weapon blueprints that blend military-grade tactical gear with subtle, menacing Kaiju-inspired design elements (e.g., scale textures, claw motifs).
  • UI elements like kill feeds, damage indicators, or loading screens that incorporate Kaiju visual language (e.g., roaring energy, fractured ground) using CODM's yellow accent.
  • Key art and promotional materials that emphasize the clash between CODM's gritty realism and the colossal threat of Kaiju, focusing on dramatic scale and tactical engagement.
02

Eternal Prison Breach

  • A 'progressing' cosmetic system where operator skins and weapon blueprints visually evolve from a confined, 'prison' aesthetic to a more unleashed or powerful state, triggered by in-game achievements.
  • UI/UX design that mirrors the 'Eternal Prison' theme through angular, cage-like structures, broken barriers, and dark, oppressive color palettes accented by tactical yellow highlights.
  • Event structures and cinematics that focus on narrative elements of escape, containment failure, and the unleashing of power, using sharp, geometric transitions and kinetic typography.