DS
DESIGN SCOUTCODM CREATIVES · SG / MY / PH
CLASSIFIED // INTERNAL
BRIEF · 2026-W25
Week of June 15, 2026

↻ NEW SINCE LAST WEEK

SIGNAL Competitors are leveraging distinct thematic events and aggressive cultural collaborations to drive engagement, while design trends highlight immersive 3D, stylized realism, and AI-assisted workflows.
🗓️

COMPETITOR DROP CALENDAR

Plan counter-programming around these. Tip: add the generated scout.ics to your calendar to get these as events.

Free Fire MLBB PUBG Mobile CODM (us)
NOW PUBG MobileAESPA collaboration event ends. ✓ VERIFIED
NOW Mobile Legends: Bang BangNew Hero Release: Hirara with 'Gilded Embers' skin. ✓ VERIFIED
JUN 28 PUBG MobileAESPA collaboration event concludes. ✓ VERIFIED
NOW Call of Duty: MobileGodzilla x Kong collaboration ongoing for 'Eternal Prison' season. ✓ VERIFIED
🔥

STEAL THIS WEEK

UI/UX

Futuristic HUDs with Interactive Elements

Clean lines, geometric shapes, and holographic elements define futuristic UI trends, enhanced by micro-animations for better engagement.

STEAL THISDesign a temporary HUD skin with dark, metallic textures, sharp yellow accents, and subtle seismic activity indicators inspired by the Godzilla x Kong theme.
↻ CARRIED Dribbble
KEY ART

Bold Typography & Minimalist Layouts

Prominent use of large sans-serif fonts with ample white space for clear communication and visual impact in game banners and key art.

STEAL THISCreate a 'Monsterverse Rumble' in-game event banner using hard-angled compositions, bold distressed yellow text for the title, and composited kaiju imagery with explosions, rendered in CODM's black and yellow palette.
↻ CARRIED Dribbble
MOTION DESIGN

AI & Generative Design Workflows

AI-assisted tools are streamlining design processes, enabling faster iterations and novel visual outputs, often blended with handcrafted animation for authenticity.

STEAL THISDevelop a 'Kaiju Scale' dynamic loading screen using smart objects, displacement maps for seismic waves, and particle brushes for debris, animated for a loading loop.
↻ CARRIED Envato
VISUAL DIRECTION

3D & Immersive Branding

3D and immersive design techniques are increasingly used in branding and advertising to offer a premium look and enhanced storytelling capabilities.

STEAL THISFor promotional videos and in-game cinematics, explore more sophisticated 3D environments that emphasize the scale of the kaiju threat, aligning with CODM's gritty realism.
↻ CARRIED Awwwards
SKINS

Thematic Cohesion in Cosmetic Sets

Competitors focus on creating cohesive visual narratives for weapon blueprints, operator skins, and vehicle skins that align with event themes.

STEAL THISDevelop weapon blueprints with visually integrated elements of Godzilla (scaled textures) and Kong (raw power), and operator skins with distinct narratives tied to the 'Eternal Prison' lore.
~ EST Behance
VISUAL DIRECTION

Retro Aesthetics with Modern Twists

A revival of pixel art and low-poly styles, reinterpreted with contemporary design sensibilities and advanced rendering techniques.

STEAL THISIntegrate sharp, angular design elements inspired by kaiju armor and military hardware into UI assets, using metallic textures and CODM's yellow accent color for a 'Tactical Titan' aesthetic.
↻ CARRIED Dribbble
🕵️

COMPETITOR WATCH

FREE FIRE

Garena SEA
Currently running 'Stellar Twins' Booyah Pass with a space-themed visual direction focusing on twin characters and astral energy. ✓ VERIFIED @freefire
Continues to leverage strong thematic events with cohesive, stylized visuals and offers full sets of themed cosmetic items. ~ EST

MOBILE LEGENDS: BANG BANG

Moonton
Features June Starlight skin ('Rebel Emberfang'), Kimmy Collector skin ('Starbound Sentry'), and a rerun of the MLBB x Sanrio collaboration. ✓ VERIFIED MLBB Official
Released new hero Hirara with 'Gilded Embers' skin on June 17th, showcasing distinct thematic elements and vibrant skill effects. ✓ VERIFIED MLBB Official
Excels at hero-specific cosmetic updates with high visual fidelity, prioritizing striking effects and thematic depth within individual skins. ~ EST

PUBG MOBILE

Level Infinite
Continuing Version 4.4 update events through July 2026. ✓ VERIFIED PUBG Mobile
AESPA collaboration event runs until June 30th, offering K-pop inspired aesthetics. ✓ VERIFIED PUBG Mobile
Aggressively pursuing broad cultural relevance through diverse collaborations, including internet memes (Italian Brainrot) and global events (Football World Cup). ✓ VERIFIED PUBG Mobile
Aims for thematic coherence in collaborations, blending realistic core gameplay visuals with stylized elements from partnered IPs. ~ EST
🪞

OUR GAPS & OPENINGS

GAP

Underutilized Thematic Depth

While CODM's 'Eternal Prison' season offers a strong Godzilla x Kong theme, there's an opportunity to deeply integrate this theme into UI/HUD elements beyond visual overlays, creating a more immersive tactical experience.

GAP

Limited Interactivity in Loading Screens

Loading screens are often static. Implementing dynamic, theme-aligned animations and particle effects could enhance player anticipation and brand immersion.

GAP

Missed 'Steal This' Opportunities

Competitors like MLBB and FF excel at creating cohesive themed sets; CODM can further capitalize on this by developing weapon and operator skins that tell a stronger narrative within the 'Eternal Prison' and Monsterverse lore.

OPENING

AI-Driven Design Integration

The trend of AI-assisted design workflows presents an opportunity for CODM to explore rapid iteration and novel visual outputs, especially in motion graphics and complex asset generation.

⚠ This section reports observable content patterns + opportunities only. Hard engagement %/reach figures are deliberately omitted — they aren't reliably fetchable from public sources. Pull real numbers from your own analytics before any brief decision.

🎯

BANNER CONCEPTS — START HERE

To capitalize on the signal, we need to translate the gritty realism of CODM's 'Eternal Prison' season and the Monsterverse theme into actionable design concepts that leverage current trends in 3D, AI, and interactive elements.

01

Tactical Kaiju Integration

  • Develop UI/HUD elements with a 'tactical titan' aesthetic: sharp angles, metallic textures, and CODM's yellow accents, subtly hinting at kaiju scale and power.
  • Enhance loading screens with dynamic, theme-aligned animations (e.g., seismic waves, debris particles) for increased immersion.
  • Create narrative-driven operator and weapon skins that visually integrate elements of Godzilla and Kong, reinforcing the 'Eternal Prison' theme.
  • Why: This concept directly addresses the gap in thematic depth within UI/HUD and loading screens, while leaning into CODM's core military realism and the Monsterverse theme.
02

AI-Powered Gritty Realism

  • Explore AI-assisted workflows for generating unique texture variations and procedural details for skins, emphasizing rugged, battle-worn aesthetics.
  • Utilize AI tools to create advanced 3D environments for promotional content and in-game cinematics that highlight the destructive scale of kaiju threats.
  • Experiment with AI for generating motion graphics and micro-animations that convey urgency and impact within the 'Eternal Prison' theme.
  • Why: This concept leverages the emerging trend of AI in design to push the boundaries of CODM's established gritty realism and enhance the visual fidelity of its thematic content.