DS
DESIGN SCOUTCODM CREATIVES · SG / MY / PH
CLASSIFIED // INTERNAL
BRIEF · 2026-W26
Week of June 22, 2026

↻ NEW SINCE LAST WEEK

SIGNAL CODM should amplify its 'Eternal Prison' campaign by integrating more aggressive, Godzilla x Kong-themed visual narratives that lean into gritty realism and dynamic motion, using hard angles and brand colors to enhance tactical immersion.
🗓️

COMPETITOR DROP CALENDAR

Plan counter-programming around these. Tip: add the generated scout.ics to your calendar to get these as events.

Free Fire MLBB PUBG Mobile CODM (us)
JUN 1 Free FireLaunch of 'Stellar Twins' Booyah Pass. ~ EST
JUN 1 PUBG MobileAESPA collaboration and Football World Cup event launch. ~ EST
JUN 5 Mobile LegendsReturn of MLBB x Sanrio Characters collaboration. ~ EST
NOW Call of Duty: MobileOngoing 'Eternal Prison' season with Godzilla x Kong crossover. ✓ VERIFIED
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STEAL THIS WEEK

UI/HUD

Tactical HUDs with Thematic Accents

Minimalist UI layouts are enhanced with bold, functional accents and iconography, often mimicking real-world tactical displays with subtle thematic overlays. Clean grids, segmented lines, and sharp angles are prevalent.

STEAL THISIntroduce subtle HUD elements for the 'Eternal Prison' season that evoke Godzilla's scales or Kong's fur through textured borders for health bars or geometric pattern overlays on the minimap. Use a metallic grey as a secondary tactical tone.
↻ CARRIED Dribbble
GAME KEY ART

Dynamic Compositions & Atmospheric Lighting

Key art trends emphasize dynamic compositions with dark palettes contrasted by vibrant highlights, utilizing intricate detailing and atmospheric lighting to convey mood and narrative, blending realism with stylized elements.

STEAL THISDevelop key art featuring hard-angled, fractured cityscapes being crushed by titan power. Use dark, desaturated palettes with explosive yellow accents from the CODM brand for energy and destruction, emphasizing scale through negative space.
↻ CARRIED Dribbble
MOTION DESIGN

Aggressive Cuts & Thematic Reveals

Dynamic motion graphics for in-game events and loading screens leverage aggressive, sharp, angular cuts and brand colors for impactful visual storytelling and engagement.

STEAL THISFor 'Eternal Prison' event announcements, create short, impactful animations using sharp, angular cuts and CODM brand colors. Imagine split-screen effects showing titan silhouettes against crumbling structures with dynamic title animations using hard angles and yellow highlights.
↻ CARRIED Dribbble
GAME BANNERS

Narrative Banners with Geometric Elements

Banners are increasingly used for narrative storytelling, incorporating character art, environmental elements, and strong typography. Animated banners are gaining traction, often using geometric shapes and sharp angles for a modern, tactical feel.

STEAL THISDesign loading screen backgrounds or UI elements using interlocking hexagons or sharp, angled panel designs with a subtle metallic sheen or distressed texture, reinforcing the CODM brand language.
↻ CARRIED Behance
UI/UX

Futuristic & Sci-Fi Grids

Prevalent UI trends include futuristic and sci-fi elements like grids, segmented lines, holographic effects, and sharp, angular design elements, often using blues, purples, and cyans against dark backgrounds.

STEAL THISApply a dark color palette with sharp white and yellow accents to UI elements, utilizing hexagonal or angled grid patterns and segmented lines for a tactical, futuristic feel consistent with CODM branding.
↻ CARRIED Dribbble
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COMPETITOR WATCH

FREE FIRE

Garena SEA
Upcoming 'Stellar Twins' Booyah Pass (June 1) features a space-inspired theme with twin characters, stars, and astral energy, using a blue-purple galaxy aesthetic. ~ EST @freefireofficial

MOBILE LEGENDS

Moonton
Returning MLBB x Sanrio Characters collaboration (June 5) with skins for Floryn, Claude, Angela, and Chang'e, emphasizing vibrant, playful aesthetics. ~ EST @mobilelegends_official
New Starlight skin for Harith ('Rebel Emberfang') and new Assassin hero Hirara launching in June. ~ EST @mobilelegends_official

PUBG MOBILE

Tencent Games
AESPA collaboration returns June 1st with dark, edgy-style outfits and items. ~ EST @pubgmobile
Football World Cup event and Italian Brainrot meme collaboration also launching in June. ~ EST @pubgmobile
🪞

OUR GAPS & OPENINGS

GAP

Thematic Consistency in Visuals

While collaborations like Godzilla x Kong are present, the overall campaign visuals could more deeply integrate the theme's gritty impact and colossal scale into CODM's core military realism.

GAP

Leveraging Motion for Narrative

There's an opportunity to utilize dynamic motion graphics more strategically to tell micro-narratives within seasonal themes, enhancing in-game event announcements and loading screens.

GAP

Brand Reinforcement in Collaborations

Ensure that all assets within major collaborations strictly adhere to CODM's sharp, military aesthetic and brand language, even when adapting external IP.

GAP

Advanced UI/HUD Integration

Push the tactical aspect of UI/HUD further by integrating subtle, thematic elements inspired by the season's core theme, without sacrificing clarity or functional design.

⚠ This section reports observable content patterns + opportunities only. Hard engagement %/reach figures are deliberately omitted — they aren't reliably fetchable from public sources. Pull real numbers from your own analytics before any brief decision.

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BANNER CONCEPTS — START HERE

These trends and competitor activities highlight opportunities for CODM to refine its 'Eternal Prison' campaign by aggressively integrating thematic visual narratives and enhancing tactical UI/HUD elements, all while reinforcing core brand identity.

01

Titanfall Grit

  • Amplify 'Eternal Prison' key art with destructive titan imagery and hard-angled environments.
  • Utilize dark, desaturated palettes with explosive yellow CODM brand accents.
  • Emphasize scale and overwhelming power through dynamic composition and negative space.
  • Why: To create a more visceral and impactful visual campaign that leans into the raw power of the Godzilla x Kong theme while staying true to CODM's gritty realism.
02

Apex Tactical HUD

  • Integrate subtle, themed textures (e.g., scales, fur patterns) into HUD elements like health bars and minimaps.
  • Incorporate sharp, angular geometric patterns inspired by titan armor into UI design.
  • Maintain clarity and readability while enhancing thematic immersion.
  • Why: To deepen the tactical feel of the UI/HUD by subtly weaving in the season's thematic elements, reinforcing brand consistency and player immersion.