DS
DESIGN SCOUTCODM CREATIVES · SG / MY / PH
CLASSIFIED // INTERNAL
BRIEF · 2026-W27
Week of June 29, 2026

↻ NEW SINCE LAST WEEK

SIGNAL Competitors are heavily leaning into themed collaborations and event-driven cosmetic releases, necessitating CODM to adopt a similar approach with its 'Eternal Prison' and Godzilla x Kong season.
🗓️

COMPETITOR DROP CALENDAR

Plan counter-programming around these. Tip: add the generated scout.ics to your calendar to get these as events.

Free Fire MLBB PUBG Mobile CODM (us)
NOW Free FireFire Kickoff Event (ends June 23) ✓ VERIFIED
NOW Mobile LegendsMLBB x Sanrio Characters Collab Re-release (ends July 2) ✓ VERIFIED
JUN 24 Free FirePotential 9th Anniversary event with free items (post-OB54 update) ~ EST
JUN 29 CODMLaunch of 'Eternal Prison' season and Godzilla x Kong collaboration (inferred launch window) ~ EST
🔥

STEAL THIS WEEK

GAME DESIGN

Themed Collaborations & IP Integration

Competitors are consistently leveraging major IPs (K-pop, Sanrio, potentially FIFA) and large-scale real-world events (World Cup) to drive engagement and content. This necessitates a strong narrative and visual hook for CODM's own collaborations.

STEAL THISIntegrate high-profile IP elements (like Godzilla x Kong's distinct visual language) into operator skins and weapon camos using CODM's signature hard angles and color palette, focusing on distinct visual identities.
✓ VERIFIED Behance
UI/UX

Tactile & 'Handmade' Aesthetics

A counter-trend to overly polished digital design, this focuses on visible imperfections, textures, and organic elements to create a more grounded and human feel.

STEAL THISApply subtle textures like worn metal or concrete to in-game menus and HUD elements, using distressed typography and 'glitch' effects for notifications to enhance a raw, tactical feel.
✓ VERIFIED Dribbble
VISUALS

Real-Time 3D & 2D/3D Integration

The use of real-time rendering engines and the seamless blending of 3D assets with 2D compositions are enhancing visual quality and iteration speed.

STEAL THISCreate key art by rendering detailed 3D models (e.g., Kaiju) with sharp, angular 2D outlines, overlaid with geometric #FFE93C yellow lines and hexagon shapes.
✓ VERIFIED Dribbble
UI/UX

Futuristic HUDs with Dark Mode & Accents

Clean, geometric, and often holographic HUD designs are prevalent, typically utilizing dark modes enhanced by vibrant accent colors for clarity and style.

STEAL THISDesign HUDs with sharp, hard angles and minimalist layouts, using #000000 black and #FFE93C yellow for high-contrast elements and subtle animations.
✓ VERIFIED Dribbble
PRODUCTION

AI-Assisted Design Tools

AI is being adopted as a tool for idea generation and asset creation, augmenting human creativity rather than replacing it.

STEAL THISOffer AI-generated personalized 'Wanted Posters' for players, combining their character model with event-specific themes and a gritty, military aesthetic.
✓ VERIFIED Behance
🕵️

COMPETITOR WATCH

FREE FIRE

Garena SEA
Launching "Stellar Twins" Booyah Pass (Season 42) with an interstellar/cosmic theme and twin characters. ✓ VERIFIED @freefire
Running "Fire Kickoff" event with a football theme coinciding with the FIFA World Cup. ✓ VERIFIED @freefire
Upcoming 9th Anniversary event around June 24th with potential free items like a scarf and gun skins. ~ EST

MOBILE LEGENDS

Moonton
Released Harith "Rebel Emberfang" Starlight Skin and Kimmy "Starbound Sentry" Collector Skin. ✓ VERIFIED @Mobile_Legends
Re-releasing MLBB x Sanrio Characters Collaboration skins (June 5 - July 2). ✓ VERIFIED @Mobile_Legends
New Hero Hirara scheduled for release on June 17th, with a special skin for 51 Diamonds. ✓ VERIFIED @Mobile_Legends

PUBG MOBILE

Level Infinite
AESPA Collaboration returning June 1st with outfits, voice packs, and emotes. ✓ VERIFIED @PUBGMOBILE
Football World Cup event launched June 1st with themed missions and cosmetics. ✓ VERIFIED @PUBGMOBILE
Italian Brainrot Meme Collaboration releasing June 19th with humorous character outfits. ✓ VERIFIED @PUBGMOBILE
🪞

OUR GAPS & OPENINGS

OPENING

Cohesive Narrative for Collaborations

While CODM has strong collaborations, competitors like MLBB and FF often weave them into ongoing seasonal narratives or specific event themes more overtly. CODM's 'Eternal Prison' and Godzilla x Kong could benefit from a stronger, unified narrative arc.

GAP

Unique Tactical UI/UX Elements

Competitors are experimenting with more playful or IP-specific UI, while CODM could further explore 'tactile' or 'worn' UI elements that reinforce its gritty, military realism and complement event themes like 'Eternal Prison'.

OPENING

AI-Generated Personalized Content

The trend of AI-assisted design is strong, yet CODM has not yet demonstrably leveraged AI for unique, player-personalized cosmetic outputs that tie into seasonal themes or achievements.

GAP

Beyond Standard Theming for Camos

While competitors offer varied skins, there's an opportunity for CODM to push weapon camos beyond purely aesthetic skins, integrating more functional or thematic visual cues that align with specific events or lore, such as subtle reactive elements tied to Kaiju lore.

⚠ This section reports observable content patterns + opportunities only. Hard engagement %/reach figures are deliberately omitted — they aren't reliably fetchable from public sources. Pull real numbers from your own analytics before any brief decision.

🎯

BANNER CONCEPTS — START HERE

The 'Eternal Prison' season and Godzilla x Kong collaboration present a prime opportunity to fuse CODM's gritty realism with emerging design trends in AI, tactile aesthetics, and hybrid 3D/2D visuals.

01

Neo-Noir Kaiju Warzone

  • Amplify 'Eternal Prison' and Godzilla x Kong themes with dark, oppressive tones, blending military realism with monstrous scale.
  • Apply heavy vignette effects, desaturated colors, and sharp #FFE93C yellow/electric blue luminous accents to promotional art and loading screens.
  • Incorporate subtle chromatic aberration and hard-angled geometric shapes for a gritty, post-apocalyptic feel.
  • Why: This concept directly addresses the visual direction of the collaboration, leveraging CODM's core aesthetic while integrating the Godzilla x Kong theme in a mature, impactful way that stands out from competitors' brighter themes.
02

Scavenged Tactical UI

  • Introduce UI elements with textures of worn metal, concrete, and distressed typography.
  • Utilize subtle 'glitch' or 'static' effects in transition animations for a raw, tactical feel.
  • Integrate reactive UI elements, like Geiger-counter-like sounds for Kaiju proximity during events.
  • Why: This concept leans into the 'tactile and handmade' trend to contrast hyper-tech skins, reinforcing CODM's gritty realism and adding unique interactivity to the player experience, differentiating from more polished or fantasy-driven competitor UIs.