DS
DESIGN SCOUTCODM CREATIVES · SG / MY / PH
CLASSIFIED // INTERNAL
BRIEF · 2026-W29
Week of July 13, 2026

↻ NEW SINCE LAST WEEK

SIGNAL CODM can elevate its Godzilla x Kong campaign by integrating current maximalist, 3D, and AI-assisted visual trends with its established gritty, tactical aesthetic.
🗓️

COMPETITOR DROP CALENDAR

Plan counter-programming around these. Tip: add the generated scout.ics to your calendar to get these as events.

Free Fire MLBB PUBG Mobile CODM (us)
JUL 10 Free FireMystery Shop FF July 2026 (9th Anniversary) launches, featuring 'Fracture Freestyle' and 'Fracture Streetburst' bundles. ~ EST
JUL 17 Free FireExpected launch of the 'Blue Lock' collaboration bundles. ~ EST
JUL 3 Mobile LegendsStreet Fighter 6 collaboration skins launch for Chou, Dyrroth, Paquito, and Guinevere. ~ EST
JUL 1 PUBG MobileAngel Devil Crate featuring mythic outfits and legendary skins released. ~ EST
🔥

STEAL THIS WEEK

KEY ART & BANNERS

Maximalism with Controlled Chaos

Dense, layered compositions with bold contrasts and vibrant color clashes are prevalent in game banners, creating energy and excitement.

STEAL THISApply the 'Maximalist, Controlled Chaos' trend to Godzilla x Kong key art using sharp, angular CODM brand shapes, explosive elements, bold typography, and the brand's yellow/black/white palette.
↻ CARRIED Dribbble
UI/HUD

2D & 3D Illustration Hybrid

A strong trend blending 2D and 3D elements for increased visual depth and stylized aesthetics, adding dimension without full 3D complexity.

STEAL THISIntegrate subtle Godzilla x Kong themes into UI elements using 'Glassmorphism with Material Twists' for menus, with dark, gritty aesthetics and amber/glowing yellow accents.
↻ CARRIED Dribbble
MOTION DESIGN

Crafted & Tactile Aesthetics

A move away from over-polished generated content towards styles highlighting human input, featuring imperfect lines, textured surfaces, and layered compositions.

STEAL THISDevelop killstreak intro animations using 'Hybrid 2D and 3D Workflows,' combining gritty 3D environments with stylized, angular 2D animated overlays for the killstreak icon and name in CODM typography.
↻ CARRIED Dribbble
KEY ART & BANNERS

3D and Immersive Design

3D visuals are increasingly integrated into key art and banners, offering a premium look and enhanced storytelling with realistic textures mixed with surreal elements.

STEAL THISCreate a banner where the core monster silhouette (Godzilla or Kong) is rendered in gritty, textured 3D with sharp, angular energy effects, overlayed with bold, angled CODM text.
↻ CARRIED Dribbble
UI/HUD

Dark Mode with Vibrant Accents

Dark themes remain popular, enhanced by striking, contrasting accent colors to highlight key information and create visual hierarchy.

STEAL THISUse bold white typography for call-to-actions against stark black or dark grey backgrounds for event pages and reward menus, employing CODM's brand fonts.
↻ CARRIED Dribbble
MOTION DESIGN

AI-Assisted Production

AI tools are accelerating tasks like rotoscoping and concept generation, allowing designers to focus on creative refinement and faster workflows.

STEAL THISUtilize AI for generating concept variations for animated sequences or short cinematic intros for the Godzilla x Kong event, focusing on quick, impactful motion.
↻ CARRIED Dribbble
🕵️

COMPETITOR WATCH

FREE FIRE

Garena SEA
Mystery Shop FF July 2026 (9th Anniversary) launches July 10 with vibrant, celebratory visuals and street-style bundles ('Fracture Freestyle,' 'Fracture Streetburst'). ~ EST
Potential Lucky Wheel event substitution for Mystery Shop in PH/MY indicates flexible regional event visuals. ~ EST
Upcoming 'Blue Lock' collaboration (approx. July 17) introduces football-themed skins and items, blending anime and sports aesthetics. ~ EST

MOBILE LEGENDS

Moonton
July 2026 sees extensive skin releases including Street Fighter 6 collab (Chou, Dyrroth, etc.), Kaiju-themed Collector skin for Helcurt, and various Epic/Special/Zodiac skins. ~ EST
Visual direction blends high-fantasy/anime art with recognizable IP designs (e.g., Street Fighter 6), featuring sharp angles and dynamic poses. ↻ CARRIED

PUBG MOBILE

Tencent
July events include 'Angel Devil Crate' (July 1) with mythic/legendary outfits and 'Mummy Crate Return' (July 3) with Egyptian motifs. ~ EST
Special Lucky Spin on July 7 is the final event of the 4.4 update. ~ EST
Continuing AESPA collaboration features dark, edgy K-pop inspired outfits and items. ~ EST
🪞

OUR GAPS & OPENINGS

GAP

Limited Anime Crossovers

While Free Fire is exploring anime with 'Blue Lock', CODM has a significant opportunity to leverage popular anime IPs, especially those with a tactical or action-oriented theme, to attract a broader audience.

GAP

Underutilized Gritty Realism in UI

MLBB and FF often employ vibrant, high-fantasy UI elements. CODM can differentiate by pushing its gritty, military realism further into UI design, using texture and angularity beyond just key art.

GAP

Untapped Tactile Motion Graphics

The trend towards 'Crafted & Tactile Aesthetics' in motion design is not fully exploited by competitors. CODM can create unique, signature visual effects and animations that feel handmade and less generic CGI.

OPENING

AI for Concept Exploration

While AI is mentioned for production, there's an opening for proactive AI-driven concept generation for skins and themes, ensuring CODM stays ahead of visual trends before competitors can adopt them.

⚠ This section reports observable content patterns + opportunities only. Hard engagement %/reach figures are deliberately omitted — they aren't reliably fetchable from public sources. Pull real numbers from your own analytics before any brief decision.

🎯

BANNER CONCEPTS — START HERE

Leveraging the Godzilla x Kong theme, CODM can implement current maximalist, 3D, and AI-driven design trends while reinforcing its core gritty, tactical identity.

01

Titan Clash: Maximalist Realism

  • Key Art & Banners: Apply the 'Maximalist, Controlled Chaos' trend. Layer Godzilla/Kong imagery with destruction and tactical elements using CODM's yellow/black/white palette and sharp angles.
  • UI Elements: Integrate 'Glassmorphism with Material Twists' for menus, using dark, gritty textures and glowing amber/yellow accents for atomic/primal energy.
  • Motion Effects: Embrace 'Crafted & Tactile Aesthetics' for titan abilities, using stylized, gritty animations and sharp, angular particle effects.
  • Why: This concept directly integrates the Godzilla x Kong theme with leading visual trends while staying true to CODM's military realism and brand identity.
02

AI-Powered Tactical Aesthetics

  • Key Art & Banners: Utilize AI for generating concept variations for the Godzilla x Kong theme, focusing on dramatic lighting and dynamic composition, then refine with CODM's brand shapes.
  • UI/HUD: Employ 'Minimalism with Bold Typography' and dark themes with vibrant accents for event pages and reward menus, using CODM's brand fonts (Refrigerator Deluxe, GUNAR).
  • Motion Design: Use 'Hybrid 2D and 3D Workflows' for killstreak intros, blending gritty 3D environments with stylized 2D overlays, and leverage AI for faster production of these sequences.
  • Why: This concept focuses on leveraging AI for efficiency and novel concept generation, while ensuring the output aligns with CODM's core tactical feel and brand guidelines.