DS
DESIGN SCOUTCODM CREATIVES · SG / MY / PH
CLASSIFIED // INTERNAL
BRIEF · 2026-W35
Week of August 24, 2026

↻ NEW SINCE LAST WEEK

SIGNAL CODM's brand elements of military realism and tactical angles can be further amplified through aggressive use of geometric shapes and textured visuals, inspired by competitor trends in dynamic key art and UI design.
🗓️

COMPETITOR DROP CALENDAR

Plan counter-programming around these. Tip: add the generated scout.ics to your calendar to get these as events.

Free Fire MLBB PUBG Mobile CODM (us)
NOW Mobile LegendsSanrio Characters Resale Event (June 5 - June 30) ✓ VERIFIED
NOW PUBG Mobileaespa Collaboration (June 1) ✓ VERIFIED
AUG 21 Free FireScarlet Moon Event (August 21 - September 6) ✓ VERIFIED
SEP 3 Mobile LegendsNovaria "Dragonsworn" Collector Skin (September 3) ✓ VERIFIED
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STEAL THIS WEEK

KEY ART

Dynamic & Atmospheric Key Art

Key art utilizes cinematic feels, dramatic lighting, and dynamic poses to convey urgency and epic scale, often focusing on heroic character portrayals.

STEAL THISApply hard-edged lighting and textures to character and creature designs in key art to enhance realism and align with CODM's tactical aesthetic.
✓ VERIFIED YouTube
UI/UX

Dark Mode with Neon Accents

Many game UIs adopt dark themes with vibrant neon or glowing highlights to define interactive elements and create a futuristic feel.

STEAL THISImplement sharp, angled yellow borders around key information in UI elements and banners, mimicking tactical readouts and reinforcing brand colors.
✓ VERIFIED Dribbble
UI/UX

Angular and Geometric Shapes

UI elements consistently feature hard angles, sharp edges, and hexagonal motifs, reinforcing a brand's geometric language.

STEAL THISDevelop animated, interlocking hexagonal loading screens in CODM's yellow and black color scheme for dynamic, on-brand transitions.
✓ VERIFIED Dribbble
BRANDING

Textural and Gritty Elements

A trend towards incorporating textures, grunge, and a more realistic, tactile feel in promotional materials to align with a military-realism aesthetic.

STEAL THISFor future themes, lean into a 'tactical response' angle with weathered gear, industrial elements, and grounded presentations using detailed textures and realistic lighting.
↻ CARRIED
MOTION DESIGN

Sharp, Angular Transitions

Motion design emphasizes quick, sharp wipes and movements for UI transitions and menu changes, aligning with a tactical, military theme.

STEAL THISCreate short, animated sequences for event trailers or loading screens showcasing the impact of in-game elements with sharp, angular effects.
✓ VERIFIED Dribbble
COLLABORATIONS

IP Integration with Thematic Visuals

Games frequently collaborate with global IPs, integrating their distinct visual identities and often creating themed modes or cosmetic rewards.

STEAL THISIntegrate hexagonal patterns with sharp edges into character skins and weapon blueprints, reinforcing the brand's geometric language while allowing for thematic integration.
↻ CARRIED
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COMPETITOR WATCH

FREE FIRE

Garena SEA
Scarlet Moon Event features samurai-inspired aesthetic with crimson flames, wolves, and flowing ink, combining cinematic animation with new gameplay mechanics and cosmetics. ✓ VERIFIED @freefire

MOBILE LEGENDS

Moonton
Upcoming skins include Novaria "Dragonsworn" Collector, Joy "ONIC PH" Champion, Beatrix "Sky Force Maverick" FMVP, and Kagura "MPL". ✓ VERIFIED @mobilelegends_official
MLBB x Street Fighter collaboration features skins for Paquito (Ryu), Ciao (Ken Masters), Dyrroth (Guile), and Guinevere (Chun-Li), with a 'painted version' alternate outfit system. ✓ VERIFIED @mobilelegends_official

PUBG MOBILE

Tencent
aespa collaboration returns with a 'dark, edgy style' theme featuring outfits and items inspired by the members. ✓ VERIFIED @pubgmobile
Jersey Assembly Event features crossover with four major football national teams (Argentina, Portugal, Uzbekistan, Iraq) with team-specific jersey sets and dynamic effects. ✓ VERIFIED @pubgmobile
Spider-Man collaboration integrates with 'Spider-Man: Brand New Day' movie, featuring themed modes and items. ✓ VERIFIED @pubgmobile
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OUR GAPS & OPENINGS

GAP

Thematic Consistency in Collaborations

While competitors integrate IPs, CODM can ensure all collaborations maintain a strong adherence to its core military realism and tactical themes, avoiding purely fantastical interpretations.

GAP

Auditory Design Integration

While visual trends are strong, there's an opportunity to explore how sound design (e.g., tactical sound effects, thematic audio cues) can further enhance the gritty, realistic feel of CODM.

GAP

Interactive Environmental Storytelling

Competitors like Free Fire are introducing new gameplay mechanics tied to events; CODM could explore more interactive environmental storytelling within its maps that complements existing themes.

GAP

Regional Content Amplification

Beyond global IPs, there's a gap in leveraging localized content or collaborations that resonate specifically with the SG/MY/PH audience beyond influencer marketing.

⚠ This section reports observable content patterns + opportunities only. Hard engagement %/reach figures are deliberately omitted — they aren't reliably fetchable from public sources. Pull real numbers from your own analytics before any brief decision.

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BANNER CONCEPTS — START HERE

Leveraging competitor successes in dynamic visuals and UI/UX, CODM can amplify its core military realism by integrating aggressive geometric design and textural depth into its branding and campaigns.

01

Tactical Geometry Reinforcement

  • Aggressively apply hard angles, sharp cuts, and hexagonal motifs across all UI elements, banners, and in-game assets.
  • Utilize detailed textures and gritty realism in key art and promotional materials to enhance the military-tactical feel.
  • Rework visual interpretations of thematic elements (e.g., monsters, vehicles) to feature sharper, more geometric designs consistent with CODM's brand.
  • Why: This directly reinforces CODM's core brand identity and differentiates it from the more fluid or stylized aesthetics of competitors.
02

Dynamic Tactical UI & Motion

  • Implement 'yellow-framed tactical data' for crucial UI information, using sharp, angled borders.
  • Develop animated hexagonal loading screens and angular transitions that are visually engaging and on-brand.
  • Integrate tactical motion graphics with sharp, impactful VFX and weapon inspect animations featuring detailed readouts.
  • Why: This enhances user engagement through polished motion design and reinforces the tactical, high-tech feel of the game's interface.