DS
DESIGN SCOUTCODM CREATIVES · SG / MY / PH
CLASSIFIED // INTERNAL
BRIEF · 2026-W36
Week of August 31, 2026

↻ NEW SINCE LAST WEEK

SIGNAL CODM can enhance its visual appeal by adopting dynamic, action-oriented key art and UI elements with sharp angles and bold typography, mirroring successful trends in game design and competitor IP collaborations.
🗓️

COMPETITOR DROP CALENDAR

Plan counter-programming around these. Tip: add the generated scout.ics to your calendar to get these as events.

Free Fire MLBB PUBG Mobile CODM (us)
NOW PUBG MobileSpider-Man: Brand New Day collaboration continues until September 14th, featuring web shooters. ✓ VERIFIED
NOW PUBG MobileNaruto Shippuden collaboration starts in August and runs until September 15th, featuring themed skins and a special weapon. ✓ VERIFIED
NOW Mobile LegendsReturn of the 'Jujutsu Kaisen' collaboration event throughout August. ✓ VERIFIED
NOW Free FireAugust events include 'Sapphire Dragon M60' and 'Violet Specter' skins. ✓ VERIFIED
🔥

STEAL THIS WEEK

GAME KEY ART

Cinematic Action Compositions

Dynamic, action-oriented compositions with strong character presence and environmental storytelling, often featuring dramatic lighting and a cinematic feel.

STEAL THISCreate a key art piece where a CODM operator is juxtaposed against a colossal Godzilla or Kong, with a broken, angular cityscape in the background. Use stark yellow highlights on weapons or armor, with black and white for contrast. The overall composition should use strong diagonal lines and sharp angles, mirroring the monsters' destructive forms.
↻ CARRIED ArtStation
BANNERS

Bold Typography & Geometric Accents

Prevalent use of bold typography, vibrant color accents on dark backgrounds, and illustrative elements. Motion graphics and subtle animations are used, often incorporating geometric shapes and sharp angles.

STEAL THISDesign event pages that utilize a dark, cavernous aesthetic with glowing yellow/orange energy veins and sharp, crystalline structures. Use hexagonal elements and angular frames for mission descriptions and reward displays.
↻ CARRIED Dribbble
UI/HUD

Clean, Intuitive Interfaces with Angularity

A move towards cleaner, more intuitive interfaces with a focus on user experience and accessibility. Minimalism with strong visual hierarchy is key, utilizing dark modes with vibrant color accents and sharp angles.

STEAL THISDesign a HUD that uses sharp, angular elements with pulsing yellow energy lines that react subtly to in-game events. The minimap frame and other UI elements should feature hard, angled cuts.
↻ CARRIED Dribbble
MOTION DESIGN

Micro-Animations & Dynamic Reveals

Common use of micro-animations for UI elements, animated character reveals, and dynamic loading screens to guide users and enhance visual appeal.

STEAL THISImplement more impactful UI animations – sharp transitions, 'snap-in' effects for new information, and impactful reveal animations for rare items or event rewards, using the CODM brand's black, yellow, and white palette.
↻ CARRIED Dribbble
IN-GAME EVENTS

Thematic Environmental Integration

Visually adapting existing maps with subtle or overt nods to major themes, such as colossal footprints or energy anomalies, achieved through lighting, particle effects, and prop placement.

STEAL THISAdapt existing maps with visual cues like cracked ground, colossal footprints, or energy anomalies, enhanced by dramatic lighting and particle effects that complement the 'Eternal Prison' and Godzilla x Kong theme.
~ EST
🕵️

COMPETITOR WATCH

FREE FIRE

Garena SEA
Maintaining a consistent release schedule of fantastical skins and events like 'Sapphire Dragon M60' and 'Violet Specter'. ✓ VERIFIED @freefire

MOBILE LEGENDS

Moonton
Heavy focus on IP collaborations with 'Jujutsu Kaisen' and launching new 'Mecha Collector' lines for characters like Balmond. ✓ VERIFIED @mobilelegends:bangbang

PUBG MOBILE

Tencent Games
Launching major collaborations with 'Naruto Shippuden' and 'Ferrari', alongside the continued 'Spider-Man: Brand New Day' event, indicating a strong trend towards leveraging established IPs. ✓ VERIFIED @pubgmobile
🪞

OUR GAPS & OPENINGS

GAP

Underutilized Brand Palette

The CODM brand colors (black, yellow, white) are not consistently and boldly applied across all promotional materials and UI elements to create a unified and impactful visual identity.

GAP

Safe UI/HUD Design

While functional, the current UI and HUD designs could be more adventurous, adopting sharper, more aggressive angles and dynamic animations to align with current gaming trends and CODM's tactical theme.

OPENING

Leveraging Epic IP Scale

CODM's 'Eternal Prison' season, featuring Godzilla x Kong, offers a unique opportunity to create truly colossal and awe-inspiring key art and in-game visuals that go beyond typical character-focused designs.

GAP

Missed Motion Animation Opportunities

There's a potential to integrate more sophisticated and impactful micro-animations within the UI and for in-game reveals, enhancing player engagement and the perception of premium quality.

⚠ This section reports observable content patterns + opportunities only. Hard engagement %/reach figures are deliberately omitted — they aren't reliably fetchable from public sources. Pull real numbers from your own analytics before any brief decision.

🎯

BANNER CONCEPTS — START HERE

To counter competitor IP dominance and capitalize on the 'Eternal Prison' season, CODM should focus on integrating bold, angular design principles and leveraging the epic scale of its current IP.

01

Kaiju Tactical Interface

  • Develop a UI/HUD pack inspired by the raw, angular power of Kaiju and the tactical gear of CODM operators.
  • Incorporate sharp, angled UI elements, dark backgrounds with pulsating yellow energy accents, and subtle reactive animations.
  • Why: This concept directly addresses the trend of angular design and leverages the Godzilla x Kong theme to create a unique, high-impact visual identity that is distinctly CODM.
02

Monolithic Key Art & Motion

  • Create key art that emphasizes the immense scale of Kaiju against CODM operators and environments, using dramatic lighting and sharp, diagonal compositions.
  • Enhance promotional videos and loading screens with 'snap-in' animations and dramatic character/monster reveal sequences.
  • Why: This concept capitalizes on the 'epic' feel of the Godzilla x Kong IP and aligns with the trend of cinematic, action-oriented game art and motion design.