DS
DESIGN SCOUTCODM CREATIVES · SG / MY / PH
CLASSIFIED // INTERNAL
BRIEF · 2026-W39
Week of September 21, 2026

↻ NEW SINCE LAST WEEK

SIGNAL CODM can leverage the current trend of stylized, hand-crafted art and 3D immersive design with dramatic lighting to create compelling key art and banners for its 'Eternal Prison' and Godzilla x Kong collaborations, while maintaining its core military realism.
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COMPETITOR DROP CALENDAR

Plan counter-programming around these. Tip: add the generated scout.ics to your calendar to get these as events.

Free Fire MLBB PUBG Mobile CODM (us)
NOW Free FireNaruto Collaboration events and special draws ongoing. ✓ VERIFIED
NOW Mobile Legends10th Anniversary 'cosmic celebration' event with free skins. ✓ VERIFIED
NOW PUBG MobileMoonshadow Scroll event ends Oct 4th. Spider-Man collab ends Sep 14th. Ferrari collab ends Sep 7th. Naruto Shippuden collab ends Sep 15th. ✓ VERIFIED
JUN 28 CODMLaunch of 'Eternal Prison' season featuring Godzilla x Kong. ~ EST
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STEAL THIS WEEK

KEY ART & BANNERS

3D Immersive Design with Dramatic Lighting

Highly detailed 3D renders for key art, showcasing environments and characters with depth and realism, amplified by dramatic, high-contrast lighting.

STEAL THISCombine CODM's gritty military realism with imposing scale using 3D renders featuring dramatic, high-contrast lighting (e.g., character silhouettes against post-apocalyptic cityscapes, framed by hard-angled geometric elements).
↻ CARRIED Behance
UI/HUD

Hexagonal & Angled UI Elements

Strong geometric shapes, particularly hexagons and sharp angles, are prevalent in modern game UI, aligning with a tactical and futuristic aesthetic.

STEAL THISIntegrate hexagonal and sharp-angled UI elements into the 'Eternal Prison' theme, using broken, jagged edges and distressed textures with glowing yellow/amber accents for control panels and menus.
↻ CARRIED Dribbble
KEY ART & BANNERS

Minimalism with Bold Typography

Clean layouts are paired with oversized, impactful fonts. Strong contrast and confident messaging are key for immediate impact.

STEAL THISUse bold, distressed typography for titles like 'Eternal Prison' or event names, ensuring it aligns with the CODM brand and is paired with clean layouts for maximum clarity.
↻ CARRIED Dribbble
UI/HUD

Futuristic & Sci-Fi Aesthetics

Clean lines, subtle neon accents, holographic elements, and dark backgrounds with glowing highlights common for a high-tech, tactical feel.

STEAL THISDesign HUD elements with subtle 'kaiju scale' textures or energy crackles, incorporating thin lines, digital readouts, and a cool color palette with subtle glitch effects.
↻ CARRIED Dribbble
KEY ART & BANNERS

Stylized, Hand-Crafted Art

A trend focusing on unique, non-photorealistic looks, ranging from painterly styles to distinctive vector art, offering a unique artistic voice.

STEAL THISDevelop key art that features unique artistic brushwork or textures, offering a distinctive visual voice for character or environmental depictions related to the 'Eternal Prison' theme.
↻ CARRIED Awwwards
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COMPETITOR WATCH

FREE FIRE

Garena SEA
Naruto collaboration is heavily influencing visuals with anime aesthetics, character art, and vibrant event banners. ✓ VERIFIED @freefire
Top-up events feature direct showcasing of reward items on dark or vibrant backgrounds. ↻ CARRIED @freefire

MOBILE LEGENDS

Moonton
10th Anniversary event uses a 'cosmic celebration' theme with celestial imagery, vibrant colors, and dynamic hero art. ✓ VERIFIED @mobilelegendsgame
Upcoming SpongeBob collaboration visuals will blend MLBB's fantasy aesthetic with SpongeBob's colorful, playful style. ↻ CARRIED @mobilelegendsgame

PUBG MOBILE

Tencent
Moonshadow Scroll event uses a dark fantasy aesthetic with atmospheric tones and mystical elements. ✓ VERIFIED @pubgmobile
Spider-Man collaboration integrates iconic look with PUBG's realistic environments. Ferrari collaboration focuses on vehicle skins and automotive design. ✓ VERIFIED @pubgmobile
Naruto Shippuden collaboration likely mixes realistic and stylized elements within PUBG's world. ↻ CARRIED @pubgmobile
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OUR GAPS & OPENINGS

GAP

Unique CODM Brand Integration

Competitors are heavily leveraging existing IPs with direct visual translations; CODM needs to ensure its Godzilla x Kong skins and visuals feel authentically CODM (military realism) rather than just costumes.

GAP

Motion Graphics Cohesion

While trends point to dynamic motion, CODM needs to ensure these graphics align with its gritty, tactical tone and don't become overly fantastical or cartoonish.

GAP

Minimalist UI Over-Saturation

The push for minimalist UI can sometimes lead to blandness; CODM needs to balance minimalism with bold typography and tactical elements to maintain visual interest and clarity.

OPENING

Tactical Sci-Fi Blend

There's an opportunity to blend CODM's military realism with futuristic/sci-fi aesthetics for UI and key art, as seen in PUBG's 'dark-tech' crates, to create a unique visual identity for events like 'Eternal Prison'.

⚠ This section reports observable content patterns + opportunities only. Hard engagement %/reach figures are deliberately omitted — they aren't reliably fetchable from public sources. Pull real numbers from your own analytics before any brief decision.

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BANNER CONCEPTS — START HERE

CODM can create a unique visual identity for the 'Eternal Prison' season by blending the imposing scale and raw power of Godzilla x Kong with its own established military realism, using modern design trends in key art, UI, and motion graphics.

01

Kaiju Tactical Realism

  • Apply modern 3D rendering and dramatic lighting to key art, showcasing Godzilla x Kong elements through a military lens.
  • Design UI elements with sharp angles and distressed textures, incorporating thematic colors (#FFE93C yellow, #000000 black, #FFFFFF white) to represent controlled destruction.
  • Develop skin concepts that are military gear inspired by kaiju features (e.g., scale-like armor, rugged tactical wear) rather than direct costumes.
  • Why: This concept maintains CODM's core brand identity while creatively integrating the Godzilla x Kong theme, offering a fresh yet familiar experience.
02

Eternal Prison: Dark Future

  • Utilize stylized, hand-crafted art for banners and promotions, focusing on atmospheric, darker tones with stark yellow/white accents.
  • Implement minimalist UI with bold, distressed typography for clarity and impact, possibly with subtle sci-fi/futuristic HUD elements.
  • Create short, impactful motion graphics with hard-angled transitions and destructive visual effects that feel tactical.
  • Why: This approach leans into a more grounded, gritty interpretation of the 'Eternal Prison' theme, aligning with CODM's military realism and modern design trends in a cohesive manner.